About Amy



First and foremost I’m a traveller. I hail from Oklahoma and Arizona but have lived in NYC, London, Bulgaria and Korea. While Los Angeles is currently my American home, much of my heart is still in Seoul.


When I’m not buried under colorful mountains of MoMu clothing, I’m a freelance trend forecaster and market research analyst mostly specializing in global cultural movements, Korean consumer trends and the globalization of K-entertainment.


I love riding subways, sweaty dance parties, street art, boys with tats and top knots and have a major guilty pleasure for k-pop and Enrique.