Fashion month has come and gone and while I previously stated in my London Fashion Week roundup that city is my favorite, Milan outdid the Brits and comes up the winner in my fashion week rankings for the Spring/Summer 2014 season.
We start MSGM, fairly young line from Italian designer Massimo Giorgetti that only launched their first collection in Spring/Summer 2010. The label finally came to the runway this year after seasons of collections and definitely did so with a splash. The brand is characterized by an irreverent approach to print, which is very kaleidoscopic and 3D-like vibing with everything Modern Mumu is about. This collection was inspired by 1930′s Hollywood and tiki culture and presented the most fun take on the ugly sport sandal trend that showed up across all four cities.
Alberta Ferretti presented an incredible collection of vivid colors and folkloric attributes. She cited a Southern Italy meets South America inspiration to give a woman a lot of positive energy. Bold stripes, ribbon trimming and embroidery give all that to me, so I’d say she succeeds.
Travel was on the mind in the Missoni collection which included a range of silhouettes from far-flung places – saris, caftans and fringe dresses. Designer Angela Missoni was inspired by the four elements – earth, air, fire and water – as well as Japanese comics, which gave the looks a more abstract, pop-art feel. Take note of the seagull and wave prints.
The Prada collection was a highlight of the entire season with those in-your-face (literally) coats and dresses. The statement Miuccia Prada makes goes beyond the garments and into the world of activism and feminism, which were the inspiration behind the collection. She sent out models as girl gangs with hair colors and graffiti-ed eyelids to denote their associations against backdrops of street murals to echo the sentiment. The point? ”I want to inspire women to struggle” says Prada.
Here are the rest of the looks rounding out my Milan favorites:
photo credit: style.com